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4/5 people worry about dogs in hot weather

You may have noticed, it's a little bit hot at the moment. It's important to take care of your dogs during heatwaves so we've published Zara DogDog in the sun to help you understand how.

In July, we commissioned a survey which found that 82% of people are concerned about dogs during hot weather, with 95%* agreeing that dog owners should change their routine on warm days.

However, the survey also revealed that there are differing opinions when it comes to how the routine should be changed; while nearly two thirds (60%) agreed that exercise levels should be reduced, only approximately half (49%) felt that ball or stick games should be avoided despite those types of games potentially causing overheating in dogs.

To address confusion around dog welfare we have published ‘Zara DogDog in the sun’, an informative picture book that teaches children how to look after dogs in warmer months. The book uses a fun, engaging story format to deliver serious messages about dog safety.

There are a lot of opinions readily available online and on social media about what is good or bad for dogs in warm weather. But this creates a lot of confusion – and sometimes guilt – for dog owners.” said Anna Crichton, the founder of The Zara DogDog Club and author of the book series. “I wrote Zara DogDog in the sun to help families understand why dogs struggle in the heat, as well as to provide advice they can trust about how to keep them safe.”

Zara DogDog in the sun’ can be purchased for £7.99 from 22nd July 2019.

Research details:

From July 3rd 2019 to July 4th 2019 an online survey was conducted among 1,502 randomly selected Great British adults age 18+ who are also Maru/BLUE (MVUK) United Kingdom Community members. The results have been statistically weighted according to the most current data on age, gender, and region, from the most recent census data, to ensure the sample is representative of the entire adult population of the UK. Discrepancies in or between totals are due to rounding.

*This statistic and those following are based on responses from those who either own a dog currently, previously, or come into contact with a dog regularly (1048 respondents).

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